A Las Vegas NBA ownership group secured USPTO approvals for ‘Las Vegas Jacks’ and ‘LV Jacks,’ positioning itself ahead of potential expansion.

Coca-Cola has filed a trademark application for ‘Spricy,’ suggesting the company may be exploring a new spicy-themed soft drink following the discontinuation of Coca-Cola Spiced.

Major League Baseball’s attempt to trademark ‘Play Ball’ for clothing has been refused by the USPTO, which found the phrase too commonly used to function as a trademark.

The USPTO has set up a potential trademark battle between George Gervin and Caleb Williams over ‘Iceman,’ with Chuck Liddell also in the mix.

The Backstreet Boys have filed a sound trademark for the phrase “Hi, we’re the Backstreet Boys,” joining a growing effort by celebrities to use trademark law to combat AI-generated voice replicas.

Caleb Williams’ effort to trademark ‘Iceman’ has hit a roadblock after the USPTO found a conflict with an existing trademark. The refusal may be only the first challenge ahead.

Fresh off their NBA championship, the New York Knicks have filed trademark applications covering jewelry products, including championship rings and replica trophies.

Two trademark applications tied to the Trump Kennedy Center name have been withdrawn, along with $7,000 in nonrefundable USPTO filing fees.

Lionel Richie has filed trademark applications for famous phrases from his songs as part of a growing strategy among celebrities to protect their voices from AI-generated imitations.

Las Vegas Raiders quarterback Fernando Mendoza has filed a trademark application for ‘Nandolorian.’ The filing could set up a potential trademark dispute with Lucasfilm and Disney.

The controversial ‘Hot Girls Read’ trademark registration has been surrendered. Trademark attorney Josh Gerben examines the surrender of the registration and the legal hurdles facing widely used phrases.

The trademark dispute between Patagonia and Pattie Gonia is escalating after Pattie Gonia rejected Patagonia’s settlement offer.