MrBeast filed a trademark for ‘Beast Band,’ signaling a possible move into wearable technology as he continues expanding his business empire.

New Balance is suing Decathlon, alleging its Kiprun shoe logo is confusingly similar to New Balance’s famous ‘N’ trademark.

Apple used an international trademark filing in Liechtenstein to protect the ‘IPHONE DUO’ name for nearly six months before its public launch.

New Era blocked Lamar Jackson’s ‘ERA 8 BY LAMAR JACKSON’ trademark after a six-year TTAB fight, but the key likelihood-of-confusion question remains unresolved.

Demon Hunter has sued Netflix over KPop Demon Hunters, claiming trademark infringement as the hit franchise expands into live concerts.

Can the WNBA trademark ‘The W’? The Cubs and Nationals say no. Learn why they oppose the application and how the dispute may ultimately be resolved.

Buc-ee’s has dramatically increased its trademark enforcement. This blog examines the lawsuits, the legal standards, and whether some cases may go too far.

Kai Trump’s ‘Kai’ trademark for clothing has been opposed by UK fashion brand Kai Collective, which claims prior U.S. rights dating back to 2021.

A Las Vegas NBA ownership group secured USPTO approvals for ‘Las Vegas Jacks’ and ‘LV Jacks,’ positioning itself ahead of potential expansion.

Coca-Cola has filed a trademark application for ‘Spricy,’ suggesting the company may be exploring a new spicy-themed soft drink following the discontinuation of Coca-Cola Spiced.

Major League Baseball’s attempt to trademark ‘Play Ball’ for clothing has been refused by the USPTO, which found the phrase too commonly used to function as a trademark.

The USPTO has set up a potential trademark battle between George Gervin and Caleb Williams over ‘Iceman,’ with Chuck Liddell also in the mix.